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I’m Chad Beightol (Beck for short, cause noone can pronounce it)
I launched the first Men’s-only skincare shop in NYC (I was too early)
I helped Levi’s revamp the DTC retail chain and led the creation of the made-for-outlet model.
In the 2010s heritage Menswear heyday, I founded and ran The Lodge, a Made in America shop in NYC and one of the early Shopify stores in 2012.
I helped Abercrombie & Fitch launch their kids business, now making over $500 Million a year.
I tried, with some success, to bring Harley-Davidson’s apparel & licensing brand into the modern era.
As an executive Merchant, I ran many 9 figure businesses at Coach and the Gap.
Now I think, I write, I teach, and I advise as I travel the world.
I’m only on my 35th country, I’ve got a long way to go!